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Company Overview
Founded by Johan Barnard, Managing Director of Farmers Buddy, the platform was created to bridge the gap between agricultural suppliers, service providers, farmers, and the general public.
Recognizing a unique opportunity in the market, Johan envisioned a space where the entire agricultural community could connect, collaborate, and grow together.
Farmers Buddy is a dedicated online marketing platform exclusively for the agriculture sector — combining the features of an agricultural magazine and a digital marketplace in one accessible hub.
The platform provides exposure and connectivity for:
Suppliers and service providers such as fencing, engineering, irrigation, security, FOB agents, printing, packaging materials, transport, chemicals, and fertilizers. Farmers to the public, offering everything from livestock, wildlife, and hunting opportunities to dairy products, guesthouse stays, and wine sales.
In addition to listings, users can share industry news, newsletters, and informative articles, or even advertise properties, farms, and used agricultural equipment such as tractors and implements.
Designed for both local and international participants, Farmers Buddy serves as the ultimate connection point for the global agricultural community.
Your agriculture link — just a click away.
Our Vision
To be South Africa’s most trusted and accessible digital marketplace for the agricultural industry — where farmers, suppliers, and service providers connect with ease, efficiency, and confidence.
We envision a future where technology strengthens the heart of farming by simplifying trade, improving visibility for suppliers, and empowering rural businesses to compete in a modern, connected economy. Through innovation and collaboration, Farmers Buddy aims to bridge the gap between traditional agriculture and the digital era, creating long-term growth opportunities for everyone involved in the agricultural value chain.
Our Mission
Our mission is to transform the way agriculture connects. Farmers Buddy provides a reliable, user-friendly platform that helps farmers find quality products and services, while giving suppliers the tools and exposure they need to grow their businesses.
We are committed to driving digital inclusion, promoting
transparency, and supporting sustainable agricultural development across South Africa, one connection at a time.
